H I S P A N I C MA R K E T CO M M U N I C A T I O N S EX P E R T S
THE better way to communicate
with the Hispanic community professionally!
As a Marketing, IT or Customer Service organization, your focus is likely to want to serve your customers with the highest quality possible. Since your company has chosen to reach out to its Spanish speaking customer base in the United States by providing a language option, it would seem logical that you would also want to do so with the same quality standards and “customer experience” which you apply to the English speaking customers. If this is the case, then you might find it interesting to know that every day, millions of Spanish-speaking customers interact with automated telephone systems, video and/or audio communications that reflect poorly on the company they’re calling.
What your clients hear and see – poor/bad language often offensive to some communities, poor articulation/pronunciation, and a distinct lack of overall audio quality – often too loud. In many companies, for one reason or another, the Spanish-speaking customer experience just isn’t up to the English-speaking experience. Spanish-Accent was founded to bridge the quality gap. We are experts in customer service solutions to the Hispanic market. We analyze existing automated phone systems, video and/or audio communications from the customer’s standpoint, and present a detailed list of action items that will improve your company’s outreach to the Spanish-speaking community.
We’re not just consultants, we’re also producers – After we present our initial report to your team, we then provide new translations, edits to existing phrases and other communications, as well as possible new voice-over talent selections for you audio or video. We then head to the recording studio and create an interactive system that shows your knowledge of, and respect for, your Hispanic customers. Spanish-Accent offers an initial review of your audio or video customer service system, whether it’s an Interactive Voice Response System (IVR) or Video Communications network. Our written report will include the types of issues found and the recommendations to ‘fix the experience’, and an estimate of what it will cost. This estimate includes itemized costs for translations, talent, studio time and project management. At Spanish-Accent, the accent is always on quality. We’re here to help you communicate properly with the Hispanic market. Contact us today, so you can be confident when Spanish-speaking customers call you tomorrow.
Sincerely,
Jaime Valdés-Pagés
President